Loom & Lantern
An online store for hand-poured candles and woven throws, launched with TikTok and Meta ads made for the feed.
- Business
- Candle and home goods shop
- Package
- Online store · $2,500
- Ad budget in the plan
- $2,000/mo
- Status
- Fictional business, made for our portfolio
The problem to solve
A maker selling at weekend markets who wants to sell online all year. The products are beautiful in person, so the store and the ads have to carry that feeling on a phone screen.
- Scent-first shopping: browse by mood, with notes, burn time and size on every product.
- A free-shipping bar and bundles that raise the order value without discounts.
- Short behind-the-pour videos for TikTok and Reels, retargeted to people who watched.
The website
- Store with collections and bundles
- Products with variants and stock
- Card, Apple Pay and Google Pay checkout
- Shipping, tax and order emails
- Sales and checkout tracking in Site Stats
The ads
Written and designed for this concept, shown as they’d appear in the feed and on Google.
pouring 200 candles for the fall drop 🕯️ which scent are you? #candletok #smallbusiness
♫ original sound · Loom & LanternShop now ›Hand-poured in small batches, 60+ hour burn. Free shipping on two or more. 🕯️
collectionFireside · Orchard · Cedar & Smoke
Campaign plan
Sample plan for a $2,000/month ad budget, paid to the platforms| Campaign | Platform | Who sees it | Optimized for | Budget |
|---|---|---|---|---|
| Behind the pour | TikTok | Broad, ages 20–45, home and lifestyle interests | Purchases | $80040% |
| Fall collection | Meta | Lookalike of past buyers, home decor interests | Purchases | $70035% |
| Cart reminders | Meta | Added to cart or viewed a product, last 14 days | Purchases | $50025% |
This is a plan, not a result. No ads ran for this fictional business. On a real campaign, these numbers come from your ad accounts and Site Stats every month.
Want this for your business?
This concept is our Online store package, $2,500. Add it to your cart and we’ll start with a kickoff call.