Pine Street Dental
A calm, ten-page practice site with online booking and a blog, plus a new-patient campaign on Meta and Google.
- Business
- Family dental practice
- Package
- Business website · $1,600
- Ad budget in the plan
- $1,200/mo
- Status
- Fictional business, made for our portfolio
The problem to solve
A growing practice that needs a steady flow of new patients. Nervous patients want to know who they’ll see, what it costs and whether their insurance works, before they ever call.
- Soft colors and plain answers: insurance, costs and what a first visit is like, all one tap from the home page.
- A new-patient offer and online booking on every page.
- A blog the front desk can update, for the questions patients ask every week.
The website
- Ten pages plus a blog
- New-patient offer and booking form
- Insurance and payment page
- Meet-the-team page
- Editing access for the office
- Booking and call goals in Site Stats
The ads
Written and designed for this concept, shown as they’d appear in the feed and on Google.
New to the area? Your first exam, cleaning and X-rays are $99 when you don’t have insurance. Evening appointments on Tuesdays and Thursdays.
$99 first visit.Exam · cleaning · X-rays
Pine Street Dental | New Patients Welcome | Evening Appointments Available
Gentle family dentistry. Most PPO plans accepted. $99 new-patient exam, cleaning and X-rays without insurance. Book online in minutes.
Campaign plan
Sample plan for a $1,200/month ad budget, paid to the platforms| Campaign | Platform | Who sees it | Optimized for | Budget |
|---|---|---|---|---|
| New patient offer | Meta | Within 8 miles, ages 25–60, recently moved | Bookings | $54045% |
| Dentist near me | Google Search | “dentist near me”, “family dentist”, “dentist accepting new patients” | Bookings and calls | $48040% |
| Retargeting | Meta | Site visitors who didn’t book, last 30 days | Bookings | $18015% |
This is a plan, not a result. No ads ran for this fictional business. On a real campaign, these numbers come from your ad accounts and Site Stats every month.
Want this for your business?
This concept is our Business website package, $1,600. Add it to your cart and we’ll start with a kickoff call.