Ridgeline Heating & Air
A five-page site built around one action, calling, with Google call campaigns that run hardest when it’s hottest.
- Business
- HVAC contractor
- Package
- Starter website · $850
- Ad budget in the plan
- $1,500/mo
- Status
- Fictional business, made for our portfolio
The problem to solve
A family HVAC company competing with national brands on Google. When the AC breaks, people call the first trustworthy number they see, so every second on the site matters.
- A tap-to-call button that follows you down the page on phones, and same-day availability shown up top.
- A section for each service so Google can match “AC repair” and “furnace install” searches.
- Financing and service area answered before anyone has to ask.
The website
- Home, Services, Financing, Service area, Contact
- Sticky click-to-call on mobile
- Quote request form
- Service-area page with a section for each town
- Call and form tracking in Site Stats
The ads
Written and designed for this concept, shown as they’d appear in the feed and on Google.
AC Repair Today | Ridgeline Heating & Air | Same-Day Service, Upfront Pricing
Local, licensed technicians. Call now and we’ll be there today. Repairs, tune-ups and new systems with financing available.
Don’t wait for the first 95° day. Book a spring AC tune-up and we’ll check all 21 points before summer hits.
AC tune-up21-point check · priority summer scheduling
Campaign plan
Sample plan for a $1,500/month ad budget, paid to the platforms| Campaign | Platform | Who sees it | Optimized for | Budget |
|---|---|---|---|---|
| Emergency AC repair | Google Search | “ac repair near me”, “ac not cooling”, call ads 7am–9pm | Phone calls | $82555% |
| System replacement | Google Search | “new ac unit cost”, “hvac replacement” | Quote form | $37525% |
| Spring tune-up | Meta | Homeowners within the service area, ages 30–65 | Tune-up bookings | $30020% |
This is a plan, not a result. No ads ran for this fictional business. On a real campaign, these numbers come from your ad accounts and Site Stats every month.
Want this for your business?
This concept is our Starter website package, $850. Add it to your cart and we’ll start with a kickoff call.