Lampwright
A game site built to turn interest into wishlists, playtest sign-ups and Discord members, with a press kit ready before anyone asks.
- Business
- Upcoming co-op video game
- Package
- Starter website · $850
- Ad budget in the plan
- $1,200/mo
- Status
- Fictional business, made for our portfolio
The problem to solve
An unreleased game with a store page, a trailer and a Discord, but nowhere that tied them together. Wishlists and playtest interest were scattered, and press had to email to get a screenshot.
- One clear action on every page, Wishlist, with the playtest and Discord close behind.
- A media page with the trailer and a screenshot gallery that works on a phone.
- A full press kit page, so writers and creators never have to wait on an email.
The website
- Home, The game, Media, Community, Press kit
- Trailer, screenshot gallery with lightbox
- Playtest sign-up and newsletter forms
- Discord page with channel preview, roadmap and devlog
- Press kit add-on: fact sheet, descriptions, screenshots, trailer, logos, contact
- Wishlist and sign-up tracking in Site Stats
The ads
Written and designed for this concept, shown as they’d appear in the feed and on Google.
Hold the night.Co-op for 1–4 · Playtest open
four lanterns, one street, 30 seconds until the bell 🏮 playtest sign-ups are open #indiegame #coop #gamedev
♫ original sound · LampwrightSign up ›The night in Varrow is alive, and you’re the last one who knows how to make light. Sign up for the closed playtest this winter.
closed playtestCo-op roguelite · 1–4 players · PC
Campaign plan
Sample plan for a $1,200/month ad budget, paid to the platforms| Campaign | Platform | Who sees it | Optimized for | Budget |
|---|---|---|---|---|
| Playtest sign-ups | TikTok | Players of co-op and roguelite games, ages 18–34 | Playtest signups | $54045% |
| Wishlist push | Meta | Followers of indie and co-op games, lookalikes of sign-ups | Wishlist clicks | $48040% |
| Retargeting | Meta | Site visitors who watched the trailer but didn’t sign up | Wishlist clicks | $18015% |
This is a plan, not a result. No ads ran for this fictional business. On a real campaign, these numbers come from your ad accounts and Site Stats every month.
Want this for your business?
This concept is our Starter website package, $850. Add it to your cart and we’ll start with a kickoff call.