Fernhollow Interactive
A studio site with room to grow: every game gets a home, every role shows its pay, and press can find what they need in one click.
- Business
- Indie game studio
- Package
- Business website · $1,600
- Ad budget in the plan
- $600/mo
- Status
- Fictional business, made for our portfolio
The problem to solve
A seven-person studio with one game out and a bigger one coming. Their old site was a single page with a store link, so press, players and job seekers all landed in the same place and nobody found what they came for.
- A page per game that sends players to the right place: the store for the game that’s out, the new game’s own site for the one that isn’t.
- News and devlogs they publish themselves, so updates don’t wait on a developer.
- A careers page with pay ranges on every role, and a press page with logos and keys in one place.
The website
- Home, Games, Studio, News + posts, Careers, Press, Contact
- News and devlog posts the studio edits itself
- Careers with pay ranges and a hiring process
- Press page with fact sheet, logos and key requests
- Newsletter and Discord sign-ups tracked in Site Stats
The ads
Written and designed for this concept, shown as they’d appear in the feed and on Google.
Our cozy puzzle game Mossletter just got a free update: 20 new puzzles, snow tiles and a few letters you might have been waiting for.
is hereFree update · 20 new puzzles
Mossletter | Cozy Puzzle Game | Out Now on PC and Mac
Lay the paths, deliver the mail, learn everyone’s business. 120 puzzles, no timers and no way to fail.
Campaign plan
Sample plan for a $600/month ad budget, paid to the platforms| Campaign | Platform | Who sees it | Optimized for | Budget |
|---|---|---|---|---|
| Winter Route update | Meta | People who follow cozy and puzzle games, plus past site visitors | Store clicks | $30050% |
| Studio name search | Google Search | “fernhollow”, “mossletter game” | Store clicks | $12020% |
| Careers | Meta | Game developers in the US, interests in game engines and indie games | Applications | $18030% |
This is a plan, not a result. No ads ran for this fictional business. On a real campaign, these numbers come from your ad accounts and Site Stats every month.
Want this for your business?
This concept is our Business website package, $1,600. Add it to your cart and we’ll start with a kickoff call.