Lumen Hill Observatory
A one-of-a-kind site for a stargazing venue: 180,000 stars that fly between a galaxy, Saturn, a black hole, a planetarium dome and the venue’s own name as you scroll.
- Business
- Public observatory & planetarium
- Package
- Business website · $1,600
+ Custom 3D experience, quoted - Ad budget in the plan
- $800/mo
- Status
- Fictional business, made for our portfolio
The problem to solve
An observatory sells a feeling: the first time you see Saturn’s rings yourself. Photos of a telescope on a hill don’t do that, and most venue sites look the same. The site had to make people feel the sky before they ever drive out.
- The sky is the site: every section turns the same stars into what that section is about, so scrolling feels like traveling.
- It plays back: the galaxy bends around your cursor or finger, and a tap sets off a supernova. People stay and show friends.
- Underneath, it’s still a plain, fast venue site: shows, telescope nights, field trips, hours and tickets, in real text a phone and Google can read.
The website
- Hand-written WebGL particle engine, no libraries: up to 180,000 stars on the graphics card
- Five scroll scenes: galaxy, ringed planet, black hole, planetarium dome, the venue’s name
- Cursor and touch gravity, tap-to-supernova shockwave
- Adapts to the device: fewer stars on phones and slow computers, still at full speed
- Respects “reduce motion” settings and falls back cleanly without WebGL
- Shows, telescope nights, field trips and visit info as real, readable text
The ads
Written and designed for this concept, shown as they’d appear in the feed and on Google.
See what happens.Telescope nights · Every clear Friday
we put 180,000 stars on our website and you can blow one up 💥 telescope nights every clear Friday #astronomy #stargazing #datenight
♫ original sound · Lumen HillGet tickets ›Saturn is up this month. Come see its rings through our big telescope on a clear Friday night, then catch Event Horizon in the dome on the weekend.
with your own eyesTelescope nights · Dome shows · Field trips
Campaign plan
Sample plan for a $800/month ad budget, paid to the platforms| Campaign | Platform | Who sees it | Optimized for | Budget |
|---|---|---|---|---|
| Telescope nights | Meta | Adults within 60 miles interested in astronomy, date nights and family outings | Ticket clicks | $36045% |
| The site as the ad | TikTok | Science and space fans, ages 18–34, shown the interactive sky | Site visits | $28035% |
| Field trips | Google Search | Teachers searching planetarium field trips nearby | Field trip requests | $16020% |
This is a plan, not a result. No ads ran for this fictional business. On a real campaign, these numbers come from your ad accounts and Site Stats every month.
Want something nobody else has?
The pages here are our Business website package, $1,600. The 3D experience is custom work, so we quote it after a free call about what you have in mind.